Customer-Enterprise Interacting Mechanism Model Based on Fuzzy Theory for Quality Improvement

The quality-improvement of manufacturing enterprises should not only be based on customer-oriented theory but also try to tap and guide the customer requirements, including the hidden requirements and the latent requirements. That is, the enterprise should build the interacting mechanism between quality-improvement and customer. This interacting mechanism can make customers more satisfied and loyal and make the enterprise more active in the market competition. Besides, the mathematical model has been built based on the fuzzy theory. This model being made up of alternation sub-model, quality-improvement sub-model and feedback sub-model reveals the internal interacting relationship between the quality-improvement and customer-requirement, customer-satisfaction. Finally, the whole mathematical model of this interacting mechanism is built .The practices in the manufacturing enterprises show that this model can direct enterprises to establish and implement the mechanism and to raise the effective and efficiency of the quality-improvement