2ndGeneration Business Modeling: Smart Innovation Planning Method Managing the Link to Corporate Value Creation for R&D Outputs

The purpose of this paper is to report the recent results of the study on business modeling method conducted for the purpose of offering a convenient tool for engineers and researchers in order to enhance corporate value from R&D outputs. "Japan\´s lost decade" has forced companies to change R&D management and R&D operation style. We propose the value creation framework of business modeling method for R&D outputs including strategic roadmapping method, which we called "the 2nd generation business modeling". We applied this method to several real-world-cases to show its effectiveness. This study represents the result of over three years (fall 2002) of work with the value creation framework of business modeling method for R&D outputs, done by a group of researchers from JATES (Japan Techno-Economics Society).