Title :
Analysis on the Business Strategy and Policy for the Alternative Fuel Vehicle: Using Stated Preference Data
Author :
Kim, Yeonbae ; Jeong, Gicheol ; Ahn, Jiwoon ; Lee, Jeong-dong
Author_Institution :
Seoul Nat. Univ.
Abstract :
In this paper, we attempt to analyze consumer preference for the alternative-fuel vehicles based on data from a stated preference using the conjoint analysis. Five possible fuel types (gasoline, diesel, CNG, LPG, Hybrid (electricity+gasoline)) are covered in conjoint cards. To estimate and analyze consumer preference, discrete choice model is used. Specifically, Bayesian mixed logit model is used. Based on estimating results, we discuss the business strategy and policy for the alternative fuel vehicle. To analyze the effect of future technical and policy changes on the demand of alternative fuel vehicles, market simulation is conducted
Keywords :
Bayes methods; automobile industry; consumer behaviour; government policies; hybrid electric vehicles; industrial economics; petroleum; Bayesian model; CNG; LPG; alternative fuel vehicle; business policy; business strategy; conjoint analysis; consumer preference; diesel; discrete choice model; gasoline; hybrid vehicle; market simulation; mixed logit model; Analytical models; Automobiles; Bayesian methods; Environmentally friendly manufacturing techniques; Fuels; HDTV; Industrial pollution; Oil pollution; Petroleum; Vehicles;
Conference_Titel :
Technology Management for the Global Future, 2006. PICMET 2006
Conference_Location :
Istanbul
Print_ISBN :
1-890843-14-8
DOI :
10.1109/PICMET.2006.296709
