A Study on Value Assessment of Internet Service in Korea

The purpose of this study is a value assessment of high speed Internet service at Korean market. We use consumer surplus concept at economics and PE (perception and expectation) GAP theory which is the difference between subscriber´s expectation and satisfaction at marketing. But there is a difficulty on scoring likert scaling as a result of perception minus expectation because arbitrariness may be intervened when scoring process and it could reduce the confidence and objectivity of this study. So we presume consumer surplus at economics only. A trial of value assessment of telecom services using consumer surplus concept is meaningful because there is no similar study on those value assessment. Also this study has meaning that we come up with demand function and consumer surplus under the flat charging circumstances. We expect that it could be used as a reference on future value assessment study and be applied on value based pricing