A Study on the Need for a Method of Improving the Inactive Wireless Internet Service in Korea

In recent times, mobile communication service providers in Korea have had to contend with the skeptical response of the market with regards to the wireless Internet service using the mobile phone, and the stagnation of both the user pool and ARPU growth. If this trend continues, it is likely that the wireless Internet business will be hard hit by subscription withdrawal and a falling market share. Currently, about half of the entire number of users has either withdrawn from the wireless Internet service or no longer uses it. Even worse, other communication services such as the high-speed fixed-line Internet and WiBro, as well as PSP, PMP, and MP3P, are likely to emerge as intimidating competitive services. In view of these circumstances, this study aims to analyze the causes of the various problems and find a strategic method of improvement, in order to determine the fundamental alternatives that could promote the current wireless Internet market and lay the foundations for the growth base of next-generation network services like WCDMA and HSDPA