Title :
Music Video Viewers´ Evaluation Parameters of Likeability
Author :
Kamata, Maiko ; Arisawa, Makoto
Author_Institution :
Grad. Sch. of Media & Governance, Keio Univ., Fujisawa
Abstract :
The aim of this study is to clarify the parameters of music video likeability. We had detailed interviews with participants of ten undergraduate students. All participants watch music videos frequently. The results indicated that story, artist(s), image, and congruence of music and image are fundamental criteria parameters for judging their likeability of music videos.
Keywords :
human factors; music; video signal processing; music video viewer likeability; parameter evaluation;
Conference_Titel :
Visual Media Production, 2006. CVMP 2006. 3rd European Conference on
Conference_Location :
London
Print_ISBN :
978-0-86341-729-0
