DocumentCode
465720
Title
Evaluation of Cinema Website
Author
Seva, Rosemary ; Wu, Jiajin ; Yi, Xiao Li
Author_Institution
Nanyang Technol. Univ., Singapore
Volume
1
fYear
2006
fDate
8-11 Oct. 2006
Firstpage
712
Lastpage
717
Abstract
rdquoWith internet becoming increasing frequent in our every day lives, using the world wide web to accomplish daily tasks has also become easier and more convenient. However with businesses turning to the World Wide Web as an alternative avenue for sales and advertisement, using usability of websites to attract consumers have also become increasing important. This paper will discuss the usability of 4 similar websites offering cinema services in Singapore through results from user testing and heuristic evaluation.
Keywords
Internet; Web sites; advertising; cinematography; entertainment; Internet; World Wide Web; advertisement; cinema Web site service; sales strategy; Books; Business; Ergonomics; Human factors; Internet; Marketing and sales; Motion pictures; Testing; Usability; Web sites;
fLanguage
English
Publisher
ieee
Conference_Titel
Systems, Man and Cybernetics, 2006. SMC '06. IEEE International Conference on
Conference_Location
Taipei
Print_ISBN
1-4244-0099-6
Electronic_ISBN
1-4244-0100-3
Type
conf
DOI
10.1109/ICSMC.2006.384470
Filename
4273917
Link To Document