Title :
Evaluation of Cinema Website
Author :
Seva, Rosemary ; Wu, Jiajin ; Yi, Xiao Li
Author_Institution :
Nanyang Technol. Univ., Singapore
Abstract :
rdquoWith internet becoming increasing frequent in our every day lives, using the world wide web to accomplish daily tasks has also become easier and more convenient. However with businesses turning to the World Wide Web as an alternative avenue for sales and advertisement, using usability of websites to attract consumers have also become increasing important. This paper will discuss the usability of 4 similar websites offering cinema services in Singapore through results from user testing and heuristic evaluation.
Keywords :
Internet; Web sites; advertising; cinematography; entertainment; Internet; World Wide Web; advertisement; cinema Web site service; sales strategy; Books; Business; Ergonomics; Human factors; Internet; Marketing and sales; Motion pictures; Testing; Usability; Web sites;
Conference_Titel :
Systems, Man and Cybernetics, 2006. SMC '06. IEEE International Conference on
Conference_Location :
Taipei
Print_ISBN :
1-4244-0099-6
Electronic_ISBN :
1-4244-0100-3
DOI :
10.1109/ICSMC.2006.384470
