Reading Efficiency of Chinese Text Scrolling Style and Presentation Style on Computer Interface

Author

Zhang, Xue-min ; Zhang, CHeng-sheng ; Bin, Yang ; Zhang, Di-fan ; Zhou, Renlai

Author_Institution

Beijing Normal Univ., Beijing

fYear

2008

fDate

23-24 Jan. 2008

Firstpage

131

Lastpage

135

Abstract

The present research studied the effects of page scrolling style, reading task and column on the efficiency of text reading from a monitor. The results indicated that participants could finish their reading task more quickly when the task was information search than when it was reading comprehension and that they read texts more efficiently in one-column format than in two-column format. However, concerning the page-scrolling style, participants finished information search task more quickly in scrolling-by-line style while the opposite occurred when the task was reading comprehension.

Keywords

Internet; computer interfaces; search engines; text analysis; Chinese text scrolling style; computer interface; information search; reading comprehension; reading efficiency; scrolling-by-line style; text presentation style; text reading; Computer displays; Computer interfaces; Computerized monitoring; Data mining; Electronic mail; Fatigue; Partial response channels; Psychology; Sun;

fLanguage

English

Publisher

ieee

Conference_Titel

Knowledge Discovery and Data Mining, 2008. WKDD 2008. First International Workshop on

Conference_Location

Adelaide, SA

Print_ISBN

978-0-7695-3090-1

Type

conf

DOI

10.1109/WKDD.2008.76

Filename

4470363