Title :
A study on moderating effect of personal innovativeness in mobile-RFID services
Author :
Jeong, Nae-Yang ; Yoo, Youngsang ; Ku, Jung-Eun
Author_Institution :
IT Technol. Strategy Res. Div., ETRI, Daejeon
Abstract :
In this study, we attempt to explore the intention of using mobile-RFID services based on the Warshaw´s purchase intention model. We focus on a personal innovativeness in the domain of IT (PIIT) because personal innovativeness could be a key factor of telecommunication services usage. According to Agarwal and Prasad (1998), PIIT serves as a key moderator in technology acceptance behavior. Thus, we examine whether PIIT has moderation effect on purchasing mobile-RFID services. The result shows that both purchasability and perceived need have a positive effect on purchase intention of mobile-RFID services. PIIT serves to moderate the relationship between perceived need and purchase intention of mobile-RFID services.
Keywords :
mobile radio; radiofrequency identification; telecommunication services; Warshaw´s purchase intention model; mobile-RFID services; moderating effect; personal innovativeness; radiofrequency identification; telecommunication service; Appropriate technology; Bismuth; Communication industry; Convergence; Globalization; Industrial relations; Position measurement; Predictive models; Telecommunication services; Tin; mobile-RFID services; moderating effect; personal innovativeness; purchase intention model;
Conference_Titel :
Advanced Communication Technology, 2008. ICACT 2008. 10th International Conference on
Conference_Location :
Gangwon-Do
Print_ISBN :
978-89-5519-136-3
DOI :
10.1109/ICACT.2008.4493887
