Title :
A Fuzzy Neural Network Based E-Commerce Reputation Estimation Model
Author :
Zhigang, Lu ; Hong, Mu
Author_Institution :
Coll. of Commerce, Tianjin Univ. of Finance & Econ., Tianjin
Abstract :
The evaluation indices of E-commerce reputation is presented in this paper, and build up the fuzzy neural network (FNN) model to estimate the sellers´ reputation. The evaluation indices are turned into quantities as the input of neural network, experts´ evaluating values as the expectation output. Then the evaluating result can be achieved through the network training, finally giving a simulation, and it is consistent with the actual result.
Keywords :
electronic commerce; fuzzy neural nets; fuzzy set theory; learning (artificial intelligence); e-commerce seller reputation estimation model; evaluation index; fuzzy neural network training; Business; Computer networks; Data security; Discussion forums; Educational institutions; Finance; Fuzzy neural networks; Information security; Neural networks; Safety; E-Commerce Reputation Estimation; Fuzzy Neural Network;
Conference_Titel :
Natural Computation, 2008. ICNC '08. Fourth International Conference on
Conference_Location :
Jinan
Print_ISBN :
978-0-7695-3304-9
DOI :
10.1109/ICNC.2008.391
