Cognition Change from Blog User by Qualitative Perspectives

At the end of the twentieth century and the beginning of the twenty-first, the internet incorporated a global standard protocol for access anytime and anywhere, and on-line applications and recreations are currently widespread and rapid growth. Furthermore, the blog which is a new activity of the Internet is gradually emerging and popular in Taiwan. Given the variety of activities on Internet, young people are fanatics of the blog which has become a part of living life. The main purposes of this study were twofold. First, we conducted by qualitative research and systemically investigated the cognitive change of the young people from the cognition-based perspective. Second, from the viewpoint of cognitive change, the study compared longitudinally personal specific cognition similarities and differences in terms of three periods, by using open code and axial code. Armed with these results, the study provided the blog industries to understand the behaviors of users and hence revealed a methodology standpoint for the researchers with similar interests.