The empirical analysis of sensation in customer lifetime value

One of the core competitive ability of company is regarding the customer management as the center issue. The view that long-term and stable customer is an important invisible asset of company has been commonly accepted by most scholars. This article analyzes the customer value sensation, the factors that influence the customer value and the ones that related to the building up of customer accounting system of our airline companies. The results of the survey indicate that the customer management of the airline companies is still on a poor level. However, the sensation level of the employees of the airline company exceeds the average level of measurement. All the employees want to manage the long-term and stable customers as an asset of company, accounting them and publish the information in the future.