Title :
A group-recommend based P2P E-commerce trust model
Author :
Lu, Zhigang ; Mu, Hong
Author_Institution :
Coll. of Commerce, Tianjin Univ. of Finance & Econ., Tianjin
Abstract :
Construct a peer-to-peer (P2P) e-commerce trust model based on group-recommend. It divides P2P network into several functional peer group, computes direct trust value and the recommended trust value separately, and gets the total trust value. Experimental results demonstrate that this model can deal with the malicious attacks and help the users to find trading partner who can be trusted.
Keywords :
electronic commerce; peer-to-peer computing; security of data; P2P e-commerce trust model; direct trust value; group-recommend; malicious attacks; peer-to-peer e-commerce trust model; recommended trust value; Business; Computer networks; Educational institutions; Environmental economics; Finance; History; Logistics; Peer to peer computing; Protection; Safety; P2P E-commerce; group recommend; trust;
Conference_Titel :
Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-2012-4
Electronic_ISBN :
978-1-4244-2013-1
DOI :
10.1109/SOLI.2008.4686483
