Title :
Business model and outlook for a 2D barcode service for mobile phones in China
Author :
Ouyang, Zhen ; Bin Zhang
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing
Abstract :
In this paper, we describe the business pattern of the 2D barcode service for mobile phones in China; pose 4 classification systems for 2D barcode service applications and divide 2D barcode service applications for cell phones into 4 functions: data read model, online decode model, decode confirm model and decode communication model. By means of industry chain analysis, we derive two main income sources, which are direct income and indirect income. Finally, we utilize the analysis model for telecom value-added service, and predict the outlook for the service´s development by combining the specific characteristics of 2D barcode and evaluating the capacity for its production and diffusion.
Keywords :
bar codes; cellular radio; 2D barcode service; business model; cell phones; data read model; decode communication model; decode confirm model; industry chain analysis; mobile phones; online decode model; telecom value-added service; Asia; Business communication; Cameras; Cellular phones; Decoding; Economic forecasting; Mobile communication; Mobile handsets; Predictive models; Telephone sets; 2D barcode service; business pattern; outlook;
Conference_Titel :
Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-2012-4
Electronic_ISBN :
978-1-4244-2013-1
DOI :
10.1109/SOLI.2008.4686516
