A framework and toolkit to evaluate the value of service request in telecommunication

Optimized resources allocation is a practical way for service provider responds to customer´s service request with limited resources, the base of which is the business value to service request. In this paper, we analyze the cases of value-added services in telecommunication industry, and propose a comprehensive framework to calculate value of service request, which includes service value, customer historical value, current ordering based customer lifetime value and potential customer lifetime value for up-sale and cross-sale. Existing approaches are studied and adopted into calculation of service value and customer value respectively under telecom value-added services scenario. Besides, a novel telecom social network based model is proposed for the calculation of potential customer lifetime value. This paper also introduces the implementation of a toolkit for proposed framework to evaluate the value of service request.