Title :
Ontology-Based User Modeling for E-Commerce System
Author :
Liu, Weilong ; Jin, Fang ; Zhang, Xin
Author_Institution :
Sch. of Manage. & Economic, Shandong Normal Univ., Jinan
Abstract :
User modeling, often addressed as user profile and a simple way of capturing his/her preferences, plays key roles in marketing and personalized services in E-commerce. Due to its powerful knowledge representation and inference mechanism, ontology-based user modeling is emerging as a natural choice to represent knowledge about users in E-commerce context. This paper has presented ontology-based user modeling system, and relies on user ontology to provide customized services in the context of E-commerce. A generic framework of implicit and explicit ontology-based user modeling is presented and described using Semantic Web technology, i.e. OWL specification, which can improve the quality of returned information for user´s queries.
Keywords :
electronic commerce; formal specification; inference mechanisms; information retrieval; knowledge representation languages; marketing; ontologies (artificial intelligence); semantic Web; user modelling; OWL specification; electronic commerce system; inference mechanism; information retrieval; knowledge representation; marketing; ontology-based user modeling; personalized service; semantic Web technology; Context modeling; Demography; Electronic commerce; Inference mechanisms; Knowledge representation; Marketing management; OWL; Ontologies; Power generation economics; Power system modeling; E-commerce; Ontology; User modeling;
Conference_Titel :
Pervasive Computing and Applications, 2008. ICPCA 2008. Third International Conference on
Conference_Location :
Alexandria
Print_ISBN :
978-1-4244-2020-9
Electronic_ISBN :
978-1-4244-2021-6
DOI :
10.1109/ICPCA.2008.4783589
