A design of a system integrating a personalized yellow page service and an interactive video application service

This paper suggests a system providing a personalized yellow page service for IPTV end-users to create an interesting partnership in the business directory market. The personalized yellow page service system enables server to provide a personalized yellow page service based on each end-user´s profile. The important components of the system are client agent for exchanging user interest information with server, server engine for generating and managing personalized yellow pages, and a supplier for registering service into server. We firstly designed the basic architecture of the system which provides the personal yellow page service based on interactive video application service. Secondly, we implemented the system which demonstrates the possibility of being commercial product for T-commerce application on IPTV system. Our system can be utilized to promote the broad use of IPTV system.