DocumentCode
493431
Title
BP Neural Network for the Risk Management of MICE
Author
Jianping Yang ; Zhenxing Cui
Author_Institution
Sch. of Manage., Xi´an Univ. of Archit. & Technol., Xi´an
Volume
1
fYear
2009
fDate
7-8 March 2009
Firstpage
119
Lastpage
122
Abstract
MICE, a tourism product has a high marginal profit and a strong benefit linkage, at the same time, its potential risks are coming too. It is essential for enterprises to learn how to identify and keep away from risks; itpsilas in order to survival and development. This paper will research the system optimization of BP neural network technology used in the MICE risk management system, and we establish a model based on this technology. On the basis of risk factors and the discrimination mode of security alarm, we design an experimental model for MICE risk management. This model can make a scientific decision on the risks for some MICE enterprises. With its help we can advance the level of enterprise risk management, and our management will be turned into the source of real business value.
Keywords
backpropagation; decision making; neural nets; risk management; travel industry; BP neural network; MICE tourism risk management system; decision-making; meeting-incentive-convention-and-exhibition; tourism evaluation index system; Computer science education; Couplings; Educational technology; Electronic mail; Mice; Multi-layer neural network; Neural networks; Neurons; Risk management; Technology management; BP neural network; MICE; risk management;
fLanguage
English
Publisher
ieee
Conference_Titel
Education Technology and Computer Science, 2009. ETCS '09. First International Workshop on
Conference_Location
Wuhan, Hubei
Print_ISBN
978-1-4244-3581-4
Type
conf
DOI
10.1109/ETCS.2009.36
Filename
4958739
Link To Document