Title :
Customer-Centric CRM Required in Business Application
Author_Institution :
Guangdong Univ. of Foreign Studies, Guangzhou
Abstract :
Most CRM products are focused more on sales management and reporting than on increasing revenue. This paper describes why they contribute so little to the bottom line and outlines the functionality that CRM systems must provide in order to have a direct impact on sales.
Keywords :
customer relationship management; sales management; business application; customer relationship management; customer-centric CRM product; sales management; Application software; Automation; Companies; Computer science; Computer science education; Customer service; Educational products; Educational technology; Marketing and sales; Software tools; CRM system; business application; customer centric; customer relationship management; increasing revenue;
Conference_Titel :
Education Technology and Computer Science, 2009. ETCS '09. First International Workshop on
Conference_Location :
Wuhan, Hubei
Print_ISBN :
978-1-4244-3581-4
DOI :
10.1109/ETCS.2009.512
