DocumentCode
493767
Title
Customer-Centric CRM Required in Business Application
Author
Xin, Chen
Author_Institution
Guangdong Univ. of Foreign Studies, Guangzhou
Volume
2
fYear
2009
fDate
7-8 March 2009
Firstpage
1100
Lastpage
1102
Abstract
Most CRM products are focused more on sales management and reporting than on increasing revenue. This paper describes why they contribute so little to the bottom line and outlines the functionality that CRM systems must provide in order to have a direct impact on sales.
Keywords
customer relationship management; sales management; business application; customer relationship management; customer-centric CRM product; sales management; Application software; Automation; Companies; Computer science; Computer science education; Customer service; Educational products; Educational technology; Marketing and sales; Software tools; CRM system; business application; customer centric; customer relationship management; increasing revenue;
fLanguage
English
Publisher
ieee
Conference_Titel
Education Technology and Computer Science, 2009. ETCS '09. First International Workshop on
Conference_Location
Wuhan, Hubei
Print_ISBN
978-1-4244-3581-4
Type
conf
DOI
10.1109/ETCS.2009.512
Filename
4959224
Link To Document