Title :
Developing Measures and Prioritizing Digital Capital of Real Estate Websites
Author_Institution :
Nat. Taipei Univ., Taipei, Taiwan
fDate :
March 31 2009-April 2 2009
Abstract :
The purpose of this research is to construct and prioritize the measures of digital capital of real estate Websites. Fuzzy analytic hierarchy process is adopted to collect and analyze data. A total of 12 professional agents were selected. According to the results, the digital capital is categorized into three dimensions: Internet relational capital, Internet customer capital, and Internet service capital. The research also develops 12 indicators for digital capital assessment.
Keywords :
Internet; Web sites; data analysis; real estate data processing; Internet customer capital; Internet relational capital; Internet service capital; data analysis; digital capital assessment; fuzzy analytic hierarchy process; real estate Websites; Companies; Computer science; Data analysis; Environmental economics; Gain measurement; IP networks; Joining processes; Knowledge management; Resource management; Web and internet services; digital capital; real estate; website;
Conference_Titel :
Computer Science and Information Engineering, 2009 WRI World Congress on
Conference_Location :
Los Angeles, CA
Print_ISBN :
978-0-7695-3507-4
DOI :
10.1109/CSIE.2009.937
