Abstract :
Trends in consumer behaviour. The search for meaning in a technological, rapidly moving, pressure-filled society - and the sense of dissonance that results. Intangibles like purpose, fulfillment and quality of life are gaining importance. Opposing, polarised forces are pervasive - whether in morals, standards, economics, ideologies, religion, or politics. So much of what is occurring globally appears beyond us, outside our sphere of influence-spinning out of control. “It´s All about Me” vs “It´s All about Us” (e.g., volunteerism and “giving back”; philanthropy replacing the pursuit of physical beauty, material possessions and hedonism).
