DocumentCode
498506
Title
Analysis on Market Characteristics and Competition Strategy of Online Games in China
Author
You, Xiaobo ; Shan Zou ; Zhong, Junjie
Author_Institution
Coll. of Liberal Arts, Fujian Normal Univ., Fuzhou, China
Volume
1
fYear
2009
fDate
22-24 May 2009
Firstpage
539
Lastpage
543
Abstract
The market of online game is specified with network externalities, we analyze the market characteristics of it in China from the view of network economic; furthermore, we put forward the predominant strategy as well as the strategies to influence expectation of consumer, to increase number of users and to lock-in. The proposition of these strategies and the corresponding analyses are of practical significance to promote the online game industry in China.
Keywords
computer games; competition strategy; market characteristics; network economic; network externalities; online games; Art; Computer networks; Dispersion; Educational institutions; Electronic commerce; Game theory; IP networks; Internet; Security; Toy industry; lock-in; market characteristic; online game; predominant strategy;
fLanguage
English
Publisher
ieee
Conference_Titel
Electronic Commerce and Security, 2009. ISECS '09. Second International Symposium on
Conference_Location
Nanchang
Print_ISBN
978-0-7695-3643-9
Type
conf
DOI
10.1109/ISECS.2009.91
Filename
5209896
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