Title :
Interactive Design System for Financial Engineering Product Based on Customer Information
Author :
Jianfeng, Ma ; Qi, Mo
Author_Institution :
Sch. of Econ. & Manage., Jiangsu Polytech. Univ., Changzhou, China
Abstract :
Under the new financial market environment along with increasing individualization demand of customer value, innovative processes for the financial engineering products had been still limited in style of inner experts in financial enterprises guiding products design, which would lead to many financial products not be accepted by clients. According to the puzzle of disjoint between product design and market lied in financial enterprises, based on the analysis of design characteristic of the financial engineering product, interactive design information platform for financial engineering product was primarily conceived and constructed in virtue of computer, network engineering and system engineering, etc.. Designing financial products on the platform, Financial enterprises can try their best to meet the client´s requirement.
Keywords :
finance; customer information; financial engineering; financial market environment; interactive design system; product design; Computer networks; Design engineering; Environmental economics; Environmental management; Information analysis; Information technology; Instruments; Product design; Systems engineering and theory; Technological innovation; Interactive Design System; customer information; financial engineering; financial product;
Conference_Titel :
Information Technology and Applications, 2009. IFITA '09. International Forum on
Conference_Location :
Chengdu
Print_ISBN :
978-0-7695-3600-2
DOI :
10.1109/IFITA.2009.387