Research of Value-Added Service Operation of Third Generation

It marks that China steps into the 3G era formally by the third telecommunication reorganization. The operator will transfer from "speech emphasis communication operation" into "value-added service primarily of information operation," income mostly transfers from "primary speech service & secondary value-added service" into "primary value-added service & secondary speech service". How will the effective operation value-added service become the major issue which the operator must face? The article firstly made a brief introduction of the 3G technical superiority, then proposed ten kind of value-added services provided by 3G, and from the focus of the organization, the industrial chain of construction, operations support, new business development and marketing aspects of the five operators on how to do a good job in the era of 3G value-added business operations.