From bad to better - Restoring the reputation of the Norwegian power industry

European power utility companies face large challenges in the coming years, with issues such as sustainability, security of supply, competitiveness and new energy technology being discussed. The Norwegian power supply industry has through the last 10 years been occupied with similar challenges now being discussed on the Continent. Also, in the course of the last six years the industry has experienced two reputational crises. Unpredictability and periods of sky-high power prices were the main causes of the breach in trust between the industry and consumers. This article focuses on developments in the Norwegian power industry during the past decade from a consumer perspective. What consequences did the weakening reputation have for the industry, and what has been done in order to win back consumer confidence?