Evaluating Weblog Successful Factors with Group Fuzzy Multiple Decision Making

Weblog becomes an important channel among people in the digital society. How to operate a successful Weblog is a momentous task. A good or successful Weblog depends on many factors. This paper is to investigate and compare the different influence factors for an effective and successful Weblog. Firstly, a questionnaire with several design factors is going to be distributed and collected from experts. Then, the group consistent fuzzy linguistic preference relations (Fuzzy LinPreRa) method is used to evaluate the importance of these factors. The proposed method yields decision matrices for making pairwise comparisons using additive transitivity. Only n-1 comparison judgments are required to ensure consistency on a level that contains n criteria. The assessment can provide important information for Weblog designers in the future design.