Study on Expressing Principles of Semantics in Product Design

Product semantics is a tool in product design to generate newer, better and more meaningful forms. Consumer preference and perception of products strongly influence a product´s acceptability. Both are expressed by words that may be studied using product semantics. As product semantics spreads rapidly in product design, it faces more interrogative challenges from the lack of empirical evidence to substantiate the claims of some product semanticists. Based on the study of product semantics design methods, this paper presents several principles which should be followed for expressing semantics in product design. Then, it explains the meanings of these principles by some examples. These principles should be helpful in product design.