DocumentCode
507168
Title
Notice of Retraction
Research on Brand-name Extension Strategy of Real Estate in China
Author
Guo Ya-Xiong
Author_Institution
Sch. of Accounting, Jiangxi Univ. of Finance & Economic, Jiangxi, China
Volume
1
fYear
2009
fDate
13-15 Nov. 2009
Firstpage
621
Lastpage
625
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The 21st century is an age of brand-name competition, therefore, real estate brand-name establishment and extension is vital for the formation of core competitiveness of enterprises dedicated to real estate in China. This Article holds that brand-name extension is an important link in brand-name establishment and maintenance, for present real estate enterprises, only when they put adequate emphasis upon extension in addition to establishment of corporate brand-name, can enterprises march on the healthy road of sustainable development.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The 21st century is an age of brand-name competition, therefore, real estate brand-name establishment and extension is vital for the formation of core competitiveness of enterprises dedicated to real estate in China. This Article holds that brand-name extension is an important link in brand-name establishment and maintenance, for present real estate enterprises, only when they put adequate emphasis upon extension in addition to establishment of corporate brand-name, can enterprises march on the healthy road of sustainable development.
Keywords
marketing; property market; China; brand-name competition; brand-name establishment; brand-name extension strategy; corporate brand-name; real estate; sustainable development; Corporate acquisitions; Cultural differences; Environmental economics; Finance; Image recognition; Investments; Law; Roads; Shape; Sustainable development;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Technology and Development, 2009. ICCTD '09. International Conference on
Conference_Location
Kota Kinabalu
Print_ISBN
978-0-7695-3892-1
Type
conf
DOI
10.1109/ICCTD.2009.251
Filename
5359750
Link To Document