Title :
The Study of Retailer Decision Using Matlab
Author :
Zhao, Jinshi ; Huo, Jiazhen
Author_Institution :
Coll. of Econ. & Manage., Tongji Univ., Shanghai, China
fDate :
Nov. 30 2009-Dec. 1 2009
Abstract :
Study of marketing usually assumes demand distribution function with fixed parameters. But in practice the demand function is affected by the decision variables of marketing strategy. So we focus on this practical problem. And we verify our model using practical data and numerical study with Matlab.
Keywords :
marketing; mathematics computing; numerical analysis; retailing; Matlab; decision variables; demand distribution function; marketing strategy; retailer decision; Advertising; Costs; Distribution functions; Educational institutions; Knowledge acquisition; Knowledge management; Manufacturing; Mathematical model; Pricing; Supply chains; advertising; consumer behavior; pricing; supply chain;
Conference_Titel :
Knowledge Acquisition and Modeling, 2009. KAM '09. Second International Symposium on
Conference_Location :
Wuhan
Print_ISBN :
978-0-7695-3888-4
DOI :
10.1109/KAM.2009.300
