Research on Designers´ Style-Cognition Based on Product Form Construction

Designers´ style-cognition of product form spans different types of products. Ten groups of adjectives were refined through a Kansei Engineering experiment as the most important perceptual style words relevant to industrial designers´ work. The product images with high identification degree were obtained through a perception experiment on different types of products. The focus group method was employed to research the relationship between styles and design details. The form construction regulations were summarized and the rules base of product form construction based on styles was established. The rules base was applied in the design practices, and the results revealed that it can improve designers´ creativities and optimize the details design.