Title :
Forecast and Evolution on Chinese ETP Diffusion through Cellular Automata and Cross-Entropy Divergence
Author :
Yinglong, He ; Zongfang, Zhou
Author_Institution :
Res. Center of SME, Wuhan Univ. of Sci. & Technol., Wuhan, China
Abstract :
Because of the high uncertainty of the emerging technology, success or failure of an emerging technology product marketing can not be only predicted by its sales. This paper provides a new and effective method to evaluate and forecast Chinese emerging technology products diffusion. The probability of success of each emerging technology product can be predicted through cellular automata and cross-entropy divergence in this paper.
Keywords :
cellular automata; entropy; marketing; technological forecasting; Chinese ETP diffusion; cellular automata; cross entropy divergence; emerging technology product marketing; Conference management; Economic forecasting; Explosives; Helium; Marketing and sales; Marketing management; Research and development; Technological innovation; Technology forecasting; Uncertainty; cellular automata; cross-entropy divergence; emerging technology products diffusion;
Conference_Titel :
Natural Computation, 2009. ICNC '09. Fifth International Conference on
Conference_Location :
Tianjin
Print_ISBN :
978-0-7695-3736-8
DOI :
10.1109/ICNC.2009.666
