Study on the Relationship between Diffusion Theory and Product Creation

This paper intent to make a interdisciplinary studies on product creation and communication theories. In the light of the principle of diffusion of Innovation in developing communication theories, it interprets relevant is sues about product innovation with a revolutionary new perspective and sets up diffusion model to bring enlightenment on this topic. In contrast to traditional innovation thinking, this is more than a procedure, and much easier for product designer to hold. Therefore to explore the issue of product innovation is important to diffusion.