Construction and Practice of the Value Innovation Strategy for Service Enterprises

Author

Zhangxin ; Lioupeichun

Author_Institution

Coll. of Bus., Jianghan Univ., Wuhan, China

Volume

2

fYear

2009

fDate

26-27 Dec. 2009

Firstpage

154

Lastpage

157

Abstract

This article analyzes the principles of value innovation strategy in depth, proposes a way for the construction of the value innovation strategy in service enterprises. And to Jinjiang Inn Co., Ltd. as an example, discusses the realization of the value innovation strategy in service enterprises. It comes to the conclusion that through the value innovation, service enterprises can provide totally new and superior customer value for existing market or make significant improvements in customer value in order to make their own from the original field of competition and get greater market space.

Keywords

innovation management; service industries; strategic planning; customer value; market competition; service enterprises; value innovation strategy; Books; Costs; Educational institutions; Industrial engineering; Information analysis; Information management; Innovation management; Oceans; Technological innovation; Testing; Jinjiang Inn Co. Ltd.; construction; principle; value innovation strategy;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on

Conference_Location

Xi´an

Print_ISBN

978-0-7695-3876-1

Type

conf

DOI

10.1109/ICIII.2009.196

Filename

5369189