Title :
Innovation Licensing to a Monopoly under Imperfect Competitive Upstream
Author :
Yan, Qingyou ; Zhu, Lili ; Hu, Junfeng ; Wang, Xiaoya
Author_Institution :
Sch. of Bus. Adm., North China Electr. Power Univ., Beijing, China
Abstract :
This paper studies the cost-reducing and quality-improving innovation incentives of a downstream durable-good monopoly. The monopolist´s purpose is to maximize its profits under the assumption of an imperfect competitive upstream market. Then optimal licensing schemes for an outside quality-improving innovator are proposed. It is found that the monopolist only has quality-improving while but cost-reducing technical innovation incentives. Additionally, form the perspective of the innovator, optimal licensing schemes depend on the structure of upstream market, the minimum material supply price as well as the degree of the innovation. Specifically, for a monopoly upstream, if the minimum supply price is smaller, licensing by means of a fee and a royalty is superior; otherwise, fixed-fee licensing is better. While for the case of an upstream market of lager scale, if the magnitude of the innovation is smaller, royalty licensing is superior; otherwise, charging a fee and a royalty is optimal.
Keywords :
innovation management; marketing; monopoly; pricing; profitability; cost-reducing innovation incentives; downstream durable-good monopoly; fixed-fee licensing; imperfect competitive upstream market; innovation licensing; minimum material supply price; optimal licensing schemes; profit; quality-improving innovation incentives; royalty licensing; Costs; Helium; Industrial engineering; Information management; Innovation management; Iron; Licenses; Monopoly; Petroleum; Technological innovation; fixed-fee; imperfect competitive; innovation licensing; monopoly; royalty;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-0-7695-3876-1
DOI :
10.1109/ICIII.2009.379