Author_Institution :
Sch. of Econ. & Manage., Henan Polytech. Univ., Jiaozuo, China
Abstract :
BF (Behavioral Finance) is a branch of behavioral economics, mainly studies investor´s cognition, sentiment, attitude, and other psychological features, as well as inefficiency of securities market as a result of these psychological factors. Since BF came into the world, BF has shown wide development prospect. The paper synoptically introduced many achievements of BF, at the same time, analyzed the limitations of BF, finally, combing with the China´s securities market, the paper put forward some research direction and corresponding research method, which would provide new thoughts to better explain the complex characteristics of stock market.
Keywords :
economics; investment; psychology; securities trading; China; behavioral economics; investor behavior; investor psychology; microcosmic mechanism; psychological factor; securities market; stock market; stock price volatility; Cognition; Decision making; Finance; Forward contracts; Investments; Portfolios; Pricing; Psychology; Security; Stock markets; behavioral feature; behavioral finance; complex system; continuous belief;
