Abstract :
E-COMMERCE GIANT Amazon is taking a more cautious approach to its latest consumer electronics launch after last year???s misfire with the Fire Phone. That has already forced the company to take a $170m write-down in its accounts. The Amazon Echo is the company???s new voicerecognition- based personal assistant and remote music player. For now, the sleek black cylinder is only available in the US and by invitation ??? the invitations themselves mostly going out to members of Amazon???s Prime service which offers express delivery and all-you-can-eat streaming media.
