Title :
Application Research of Data Mining in Travel Agency´s Customer Relationship Management
Author :
Xie, Hai Ying ; Tang, WenJing
Author_Institution :
Software Coll., Shenyang Normal Univ., Shenyang, China
Abstract :
CRM can enable the enterprise to enhance greatest the satisfaction degree and loyalty degree of customer through the effective integrating the human resources, the operation flow and the specialized technology. The data mining technology is playing the very essential role in the CRM implementation. This article introduced the CRM and the data mining technology, and constructed the frame of travel agency CRM based on data mining aimed at the travel agency industry, and focused on the using of data mining technology in the travel agency customer relationship management.
Keywords :
customer relationship management; customer satisfaction; data mining; travel industry; customer loyalty degree; customer satisfaction degree; data mining; human resource; travel agency customer relationship management; Aerospace industry; Costs; Customer relationship management; Customer service; Data analysis; Data mining; Educational institutions; Industrial relations; Information technology; Marketing and sales; Customer relationship management; Data mining; Data warehouse; Travel agency;
Conference_Titel :
Computer Science and Engineering, 2009. WCSE '09. Second International Workshop on
Conference_Location :
Qingdao
Print_ISBN :
978-0-7695-3881-5
DOI :
10.1109/WCSE.2009.711
