Abstract :
Microelectronics will keep on growing with the same pace as in the past at least for the next 15 years. This implies enormous challenges in technics, economy and education. Simultaneously it opens up huge chances for semiconductor and application industries. The progress of microelectronics leads to an exponential growth of ``artificial intelligence´´. This will help solving the serious challenges in various areas of daily life, e.g. in traffic and medicine, in office and manufacturing, in environment and resourcing, in human and machine communication and, last but not least, in working and leisure. In order this scenario to become true enormous challenges have to be met by the semiconductor industry in cooperations with the application industry and the nonindustrial research world. Careful choice of R&D strategies is needed for R&D organization in order to optimize the interaction of industrial and nonindustrial R&D. This optimization comes close to the art of management of conflicting contradictions as will be shown in this contribution.
