Title :
Notice of Retraction
On Perception Practice of Marketing Major Perception Practice
Author_Institution :
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The perception practice is an important aspect to develop the students´ practice capacity, which will strengthen the students´ understanding of the fundamental marketing theories and concepts, cultivates and exercises the students´ comprehensive application of learned fundamental theories and basic skills, establishes the concept of modern marketing as well as acquaints them with marketing process, so as to make a solid basis for further learning and practice. With years of experience in tutoring perception practice, the author makes conclusion regarding the teaching contents of perception practice and discusses the method for practice teaching.
Keywords :
management education; marketing; teaching; further learning; marketing concepts; marketing theories; practice teaching; student practice capacity; teaching contents; Automobiles; Business; Education; Educational technology; Knowledge management; Marketing and sales; Marketing management; Personnel; Solids; Technology management; marketing; perception; perception practice; perceptual knowledge;
Conference_Titel :
Education Technology and Computer Science (ETCS), 2010 Second International Workshop on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6388-6
DOI :
10.1109/ETCS.2010.526
