SVR-based assessment of customer value for local commercial bank in China

Author

Zhao, Bingyan ; Deng, Changshou

Author_Institution

Sch. of Bus., Jiujiang Univ., Jiujiang, China

Volume

2

fYear

2010

fDate

9-10 Jan. 2010

Firstpage

1043

Lastpage

1045

Abstract

Quantitative assessment of customer value is critical for the local commercial bank to implement Customer Relationship Management in China. In this paper, based on analysis of customers´ contribution to a local commercial bank, an intelligent appraisal model based on support vector machine regression was proposed to assess customer value. The initial experimental results show that the application of the new model is effective and feasible.

Keywords

bank data processing; customer relationship management; operating system kernels; regression analysis; support vector machines; SVR based assessment; customer relationship management; customer value; local commercial bank; quantitative assessment; support vector machine regression; Appraisal; Business; Cities and towns; Costs; Customer relationship management; Machine intelligence; Marketing and sales; Marketing management; Support vector machines; Technological innovation; Customer Value; Quantitative Assessment Index; Support Vector Regression;

fLanguage

English

Publisher

ieee

Conference_Titel

Logistics Systems and Intelligent Management, 2010 International Conference on

Conference_Location

Harbin

Print_ISBN

978-1-4244-7331-1

Type

conf

DOI

10.1109/ICLSIM.2010.5461114

Filename

5461114