Title :
SVR-based assessment of customer value for local commercial bank in China
Author :
Zhao, Bingyan ; Deng, Changshou
Author_Institution :
Sch. of Bus., Jiujiang Univ., Jiujiang, China
Abstract :
Quantitative assessment of customer value is critical for the local commercial bank to implement Customer Relationship Management in China. In this paper, based on analysis of customers´ contribution to a local commercial bank, an intelligent appraisal model based on support vector machine regression was proposed to assess customer value. The initial experimental results show that the application of the new model is effective and feasible.
Keywords :
bank data processing; customer relationship management; operating system kernels; regression analysis; support vector machines; SVR based assessment; customer relationship management; customer value; local commercial bank; quantitative assessment; support vector machine regression; Appraisal; Business; Cities and towns; Costs; Customer relationship management; Machine intelligence; Marketing and sales; Marketing management; Support vector machines; Technological innovation; Customer Value; Quantitative Assessment Index; Support Vector Regression;
Conference_Titel :
Logistics Systems and Intelligent Management, 2010 International Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4244-7331-1
DOI :
10.1109/ICLSIM.2010.5461114
