Research on customer value oriented supply chain management strategies

Customer value is the primary characteristic of an enterprise´s core competitiveness. A customer value oriented supply chain management is able to produce competitive cost and time advantages, as well as solving problems in convergence, coordination and information sharing during the creation and transfer of value, by implementing resource sharing and collaboration between members in the supply chain. This paper starts by defining the connotation of customer value, and then utilizes models to analyze the mechanism of customer value creation via supply chain management. It is proposed that a customer value oriented supply chain management should aim to enhance customer perceived benefits and reduce customer perceived sacrifices, in order to maximize customer value through ways of supply chain designing, product selection and business process reengineering etc.