Title :
Research of Two-stage Consumers´ Trust Model Based on B2C E-business
Author :
Xiang, Chen ; Pingping, Jiao
Author_Institution :
Sch. of Manage. & Econ., Beijing Inst. of Technol., Beijing, China
Abstract :
This paper established a two-stage logic trust model for consumers with online shopping experience and without, and on this base, put forward the corresponding calculation formula and assessment method of trust degree, which provide reference and experience for the e-business companies to make correct decision and reasonably schedule their network marketing activities due to different stages of consumers.
Keywords :
business data processing; retail data processing; security of data; B2C e-business; network marketing activities; online shopping; two-stage consumers trust model; Computer networks; Conference management; Job shop scheduling; Logic testing; Marketing management; Mobile communication; Mobile computing; Paper technology; Performance analysis; Technology management;
Conference_Titel :
Communications and Mobile Computing (CMC), 2010 International Conference on
Conference_Location :
Shenzhen
Print_ISBN :
978-1-4244-6327-5
Electronic_ISBN :
978-1-4244-6328-2
DOI :
10.1109/CMC.2010.298
