Research on the impact factors of using mobile enterprise services in Hubei

Mobile enterprise service develops quickly in recent years. This paper explored 25 main factors influencing acceptance of mobile enterprise service. Based on the valid data of questionnaires collected from the companies in Hubei, this study gives a list of influence factors using the logistic regression analysis. The result shows that the most three influential factors of the acceptance of mobile enterprise service are the purpose of enhancing the corporate image, the time of processing e-commerce and the purpose of reduce operating costs and etc. It can be concluded that those corporate with good development strategies and high degree of information are more likely to adopt mobile services.