Study on Chinese agricultural E-business and the Value Trust Network solution

This paper is based on a preliminary investigation of the current logistical and supply chain issues of China´s E-business-transformed agribusiness. It aims to find solutions through practical applications of the Value Trust Network (VTN) model. The literature on this topic is extensive, with E-business being a huge topic of interest. Previous studies have made inclusion of such a study regarding these issues highly useful and valuable. The research involved in this paper, employs both qualitative and quantitative research means in questing of the answers for identified research questions. A focus group study and an internet-based questionnaire survey were adopted to assess the E-business in the agricultural produce wholesale trading market in China. The online questionnaire will be mainly focused on existing companies within China´s agribusiness sector.