A conceptual framework of trust in C2C e-commerce: from multi-disciplinary perspectives

Author

Gao, Yan

Author_Institution

Sch. of Inf. Manage., Wuhan Univ., Wuhan, China

Volume

1

fYear

2010

fDate

30-31 May 2010

Firstpage

195

Lastpage

198

Abstract

The purpose of this paper is to present a conceptual framework of trust in C2C e-commerce. This paper summarizes some essential qualities, dimensions and models of trust in e-commerce. By literature review, the paper proposes a conceptual framework of trust from multi-disciplinary perspectives, namely, technology, psychology, management, marketing and each includes subdimensions. And due to the importance of long-term relationship in C2C e-commerce, it also builds a model of trust development in C2C e-commerce according to the important factor-time during the formation of trust.

Keywords

data privacy; electronic commerce; C2C e-commerce; customer-to-customer; management perspective; marketing perspective; multidisciplinary perspectives; psychology perspective; technology perspective; trust framework; Business; Conference management; Electronic commerce; Graphics; Information management; Marketing management; Paper technology; Psychology; Technology management; Virtual environment; c2c e-commerce; component; conceptual framework; multi-disciplinary perspectives; trust; trust developmente;

fLanguage

English

Publisher

ieee

Conference_Titel

Networking and Digital Society (ICNDS), 2010 2nd International Conference on

Conference_Location

Wenzhou

Print_ISBN

978-1-4244-5162-3

Type

conf

DOI

10.1109/ICNDS.2010.5479593

Filename

5479593