Title :
Review of online stickiness research from consumer perspective
Author_Institution :
Sch. of Stat. & Math., Shandong Univ. of Finance, Jinan, China
Abstract :
Online stickiness means that the attributes website owns to absorb and retain consumers in e-marketing from marketing perspective. It can help to create and retain websites´ abilities to competition and sustainable development. This paper reviews previous research related to online stickiness, and figures out its meanings, driving factors and its effects. Based on these, evaluation is discussed, limitations on present researches are pointed out and future research directions are put forward.
Keywords :
Web sites; consumer behaviour; electronic commerce; sustainable development; Web site; consumer perspective; e-marketing; marketing perspective; online stickiness research; sustainable development; Business; Consumer behavior; Consumer electronics; Costs; Finance; Forward contracts; Mathematics; Statistics; Sustainable development; Web pages; consumer perspective; online stickiness; satisfaction; trust;
Conference_Titel :
Networking and Digital Society (ICNDS), 2010 2nd International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5162-3
DOI :
10.1109/ICNDS.2010.5479617
