DocumentCode
518103
Title
Notice of Retraction
A comparative study of consumers´ acceptance model in mobile-commerce
Author
Xiaolu Cheng ; Luzhuang Wang
Author_Institution
Sch. of Manage., Zhejiang Univ., Hangzhou, China
Volume
7
fYear
2010
fDate
16-18 April 2010
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
As the rapid development of m-commerce, China has entered the age of m-commerce. Based upon the Unified Theory of Acceptance and Use of Technology (UTAUT), this study explored the factors impacting on the using of m-commerce by adding one trust-related construct (perceived credibility) and one resource-related construct (perceived cost), and examined the relationships between the proposed constructs. Authors also designed a comparative study between two sampling group, one is from people in universities campus, and the other from people online randomly. These data were tested against the research model by means of the structural equation modeling approach. The results showed that the constructs´ predictive power is quite different for different sample groups.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
As the rapid development of m-commerce, China has entered the age of m-commerce. Based upon the Unified Theory of Acceptance and Use of Technology (UTAUT), this study explored the factors impacting on the using of m-commerce by adding one trust-related construct (perceived credibility) and one resource-related construct (perceived cost), and examined the relationships between the proposed constructs. Authors also designed a comparative study between two sampling group, one is from people in universities campus, and the other from people online randomly. These data were tested against the research model by means of the structural equation modeling approach. The results showed that the constructs´ predictive power is quite different for different sample groups.
Keywords
consumer behaviour; electronic commerce; China; consumer acceptance model; m-commerce; mobile commerce; perceived cost; perceived credibility; resource-related construct; structural equation modeling; trust-related construct; Business; Cities and towns; Costs; Educational institutions; Equations; Internet; Mobile computing; Psychology; Sampling methods; Testing; Acceptance model; Mobile Commerce; UTAUT;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Engineering and Technology (ICCET), 2010 2nd International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-6347-3
Type
conf
DOI
10.1109/ICCET.2010.5485655
Filename
5485655
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