Title :
Study on the situation and development mode of ecommerce in China
Author_Institution :
Sch. of Econ. & Manage., Beijing Jiaotong Univ., Beijing, China
Abstract :
Ecommerce changes the habits of the customers in recent 10 years in China. Analyzing the ecommerce situation in China, this paper emphasizes that only Chinese enterprises develop individuated ecommerce considering their practice conditions can they fit the individuating trend of consumption and ecommerce, and puts forward the development mode of ecommerce in China.
Keywords :
consumer behaviour; electronic commerce; Chinese enterprises; customers habits; e-commerce; Clothing industry; Costs; Dairy products; Electronic commerce; Home computing; Humans; Merchandise; Production; Textile industry; Web and internet services; development; ecommerce; mode; situation;
Conference_Titel :
Advanced Computer Control (ICACC), 2010 2nd International Conference on
Conference_Location :
Shenyang
Print_ISBN :
978-1-4244-5845-5
DOI :
10.1109/ICACC.2010.5486832
