Why customers reluctant to buy from your website?

Author

Akhter, Fahim ; Marks, Adam

Author_Institution

Coll. of Inf. Technol., Zayed Univ., Dubai, United Arab Emirates

fYear

2010

fDate

11-13 May 2010

Firstpage

118

Lastpage

122

Abstract

It has become apparent to researchers that traditional approaches are not sufficient to foster trust for today´s pervasive online businesses. Individuals and businesses are adopting e-commerce as means of resources, improvements and generating revenue. As online transaction increase, it is important to understand why users still reserved on conducting business online. This research aims to overcome this situation, by developing a better understanding of online customers´ trust perceptions in United Arab Emirates. This research paper identifies and discusses the factors that foster trust in online business in United Arab Emirates. Corrective actions that could generate trust in e-commerce systems will be discussed to assist the online businesses who endeavor to serve online users.

Keywords

Web sites; customer services; electronic commerce; transaction processing; United Arab Emirates; Website; customers; e-commerce; foster trust; online customers; online transaction; online users; pervasive online businesses; trust perceptions; Business communication; Communication system security; Companies; Educational institutions; Electronic commerce; Globalization; Information technology; Privacy; User interfaces; Web and internet services; e-commerce; privacy; security; trust; usaability;

fLanguage

English

Publisher

ieee

Conference_Titel

New Trends in Information Science and Service Science (NISS), 2010 4th International Conference on

Conference_Location

Gyeongju

Print_ISBN

978-1-4244-6982-6

Electronic_ISBN

978-89-88678-17-6

Type

conf

Filename

5488635