DocumentCode
523700
Title
A Framework of Dual Distribution Channel for Mass Customization
Author
Qin Yan-hong
Author_Institution
Sch. of Manage., Chongqing Jiaotong Univ., Chongqing, China
Volume
1
fYear
2010
fDate
11-12 May 2010
Firstpage
100
Lastpage
103
Abstract
As a new marketing channel, Internet has many advantages. In contrast with the Internet channel, the traditional channel (physical channel) is necessary to exist. By combing the characteristics of mass customization products with advantages of both marketing channel, i.e. Internet channel and physical channel, a mode of dual-channel distribution is presented, and then expatiated relatively.
Keywords
Internet; electronic commerce; marketing; mass production; product customisation; Internet channel; dual distribution channel; marketing channel; mass customization; physical channel; Automation; Conference management; Costs; Distributed computing; Internet; Marketing and sales; Marketing management; Mass customization; Mass production; Technology management; Distribution channel; Internet channel; Mass customization;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligent Computation Technology and Automation (ICICTA), 2010 International Conference on
Conference_Location
Changsha
Print_ISBN
978-1-4244-7279-6
Electronic_ISBN
978-1-4244-7280-2
Type
conf
DOI
10.1109/ICICTA.2010.286
Filename
5522873
Link To Document