Title :
A Framework of Dual Distribution Channel for Mass Customization
Author_Institution :
Sch. of Manage., Chongqing Jiaotong Univ., Chongqing, China
Abstract :
As a new marketing channel, Internet has many advantages. In contrast with the Internet channel, the traditional channel (physical channel) is necessary to exist. By combing the characteristics of mass customization products with advantages of both marketing channel, i.e. Internet channel and physical channel, a mode of dual-channel distribution is presented, and then expatiated relatively.
Keywords :
Internet; electronic commerce; marketing; mass production; product customisation; Internet channel; dual distribution channel; marketing channel; mass customization; physical channel; Automation; Conference management; Costs; Distributed computing; Internet; Marketing and sales; Marketing management; Mass customization; Mass production; Technology management; Distribution channel; Internet channel; Mass customization;
Conference_Titel :
Intelligent Computation Technology and Automation (ICICTA), 2010 International Conference on
Conference_Location :
Changsha
Print_ISBN :
978-1-4244-7279-6
Electronic_ISBN :
978-1-4244-7280-2
DOI :
10.1109/ICICTA.2010.286
